The Real Cost of Duplicate Customer Records
Most dealerships carry 20 to 40% duplicate customer records and lose 3 to 5% of gross revenue annually to bad data. Here is where the money actually leaks and how to pull your real number.
Most dealerships carry 20 to 40% duplicate customer records and lose 3 to 5% of gross revenue annually to bad data. Here is where the money actually leaks and how to pull your real number.