In our recent webinar, "Turn Your Dealership Data into Profit," QoreAI’s experts, Todd Smith (CEO) and Maarten Sundman (CTO), shared invaluable insights on leveraging data to drive dealership profitability. Here’s a quick recap of the key strategies discussed:
Data is Your Dealership’s Most Valuable Asset
Dealerships generate massive amounts of data daily, yet most of it remains untapped. Unlocking its full potential requires organizing, cleansing, and integrating it into a system that the dealership owns and controls.
Breaking Down Data Silos for Better Efficiency
One of the biggest challenges dealerships face is data being locked in legacy systems like DMS and CRM platforms, often requiring expensive fees to access. QoreAI emphasizes the importance of breaking down these silos to enable seamless data flow across various platforms.
The True Cost of Bad Data
Poor data hygiene can lead to duplicate records, marketing waste, and missed opportunities. Up to 2.5% of dealership customer databases contain deceased customers, and nearly 50% of records can be inaccurate or outdated. Implementing data cleansing and validation processes ensures that marketing efforts are efficient and targeted.
AI-Driven Predictive Analytics for Smarter Targeting
QoreAI’s AI-powered propensity scoring model helps dealerships prioritize leads, segmenting them based on likelihood to purchase. By analyzing thousands of data points, dealerships can tailor their outreach strategies and maximize conversions.
Leveraging Customer Behavior Insights
Identifying patterns, such as customers visiting a service scheduling page but not booking an appointment, allows dealerships to intervene at the right time. Automated follow-ups and personalized communication improve engagement and customer retention.
Proactive Service & Retention Strategies
Using AI and data intelligence, dealerships can identify lapsed service customers, declined repairs, or expiring leases. Targeted outreach, such as reminding customers about declined brake or tire replacements before a winter storm, creates personalized and effective service marketing.
Own Your Data, Own Your Future
By centralizing and owning their data, dealerships gain greater flexibility in choosing best-in-class tools without vendor lock-in. Integrated data systems enable seamless connections with BI tools, marketing platforms, and AI-driven automation.
Get the Full Guide to AI & Data in Automotive
For a deeper dive into how AI and data intelligence can transform dealership operations, download QoreAI’s System of Intelligence Guidebook—a comprehensive resource on the future of AI in automotive.
Want to learn more? Watch the full webinar replay or connect with our team to schedule a strategy call. Discover how to build a tech stack that puts you in control of your data and drives profitability.
